The Missed Opportunity Map

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What happened to the idea?

00 · CHECK THE IDEA

Was the idea real and possible at the time?

01M00The opportunity was only obvious afterwards

02M01Your screening rules hide ideas or reward noise

03M02The result changed how people remember the decision

07M13The situation changed around the idea

01 · REACH THE RIGHT PEOPLE

Did it reach people who could act?

04M10The same people keep supplying the ideas

05M11The idea never reached someone who could act

06M12Information was withheld or distorted

02 · GET ATTENTION

Did they give it attention?

08M20Urgent work drowned the idea out

09M21The agenda told people to look elsewhere

03 · MAKE IT CLEAR

Did they understand the idea?

11M30Nobody turned the clues into an idea

12M31Experience forced the idea into an old category

13M32Outside knowledge never became usable

14M33People could not agree what the idea meant

15M34Different viewpoints were present but ignored

04 · SHOW THE VALUE

Did they see enough value?

16M40Keeping things as they are felt safer

17M41People focused on what they might lose

18M42Uncertainty stopped even a small test

19M43Confidence replaced a realistic forecast

20M44Today's cost beat tomorrow's value

21M45Too many choices delayed the decision

22M46The idea helps the company but hurts someone

05 · GET IT DISCUSSED

Was it discussed honestly?

23M50People saw the problem but stayed quiet

24M51The idea never made the agenda

25M52The idea threatened status, expertise, or control

26M53The room agreed, but people privately did not

27M54Powerful people benefit from the current setup

06 · BUILD SUPPORT

Did enough people support it?

28M60People did not believe this was the right change

29M61People complied without supporting it

30M62People pushed back because they had no choice

31M63Broken trust made the proposal hard to believe

32M64People supported some parts and resisted others

33M65The objections revealed a real flaw

34M66People did not have time or energy to support it

07 · GET A DECISION

Did someone decide and fund it?

35M70Nobody owned the decision

36M71The answer was split across teams

37M72Everyone waited for someone else

38M73Everyone wanted the benefit, but nobody wanted the cost

39M74A veto or coalition blocked the decision

08 · PUT IT INTO PRACTICE

Could people make it work here?

40M75People were asked to act without what they needed

41M80Good intentions never became a plan

42M81Training was mistaken for real ability

43M82Too many changes left no capacity

44M83The plan did not fit how this place works

45M84The workflow still forced the old behaviour

09 · KEEP IT WORKING

Did it keep delivering value?

46M90The old way was easier to keep using

47M91Targets and rewards favoured the wrong behaviour

48M92Current work consumed every future investment

49M93The company noticed the need but could not reorganise

50M94The launch happened, but the value faded

10 · LEARN FROM IT

Did the company learn the right lesson?

51M100The company learned the wrong lesson

52M101The number improved while the real result worsened

53M102Memory replaced the original forecast