About the person behind the map
Panagiotis Kyrou
Strategist, digital behaviour specialist and change designer.
WHY THIS EXISTSToo much change work begins by treating resistance as the problem.
The Missed Opportunity Map starts one step earlier. It asks what the pushback is telling us about the opportunity, the proposed change, the people carrying the cost and the system expected to make it work.
EXPERIENCESeventeen years across design, behaviour and transformation.
Panagiotis has worked across strategic design, service design, gamification, digital behaviour and change, with organisations including Nikon, Amazon Web Services, Europeana, universities, accelerators and startups.